Marketing - the problem is not getting the leads, it's forming the relationships...

“As marketers, we usually don’t approach our customers like we would approach a potential spouse, do we? No, we’re more like a drunken frat boy at his first freshman mixer. Most marketers approach customers and prospects more intent on the one-night stand than the long-term relationship. We know it’s wrong… but we do it anyway.”  Absolutely superb article by Kyle Lacy at KyleLacy.com - pithy, concise and very much the world as I see it, when it comes to marketing... “At the end of the day, people associate themselves with other people that they like. Your constituents want to like you and have a relationship with you.”  What are you doing to ensure that's the case for your business? How carefully are you thinking about social media in the mix when it comes to finding your prospects and potential customers - and then actually ensuring they find out enough about you to decide whether they like you? Like you enough to do business with you? It's how it is now... there is no way round this. Our weekly social media tips will help you begin to formulate a plan...