Welcome to Saucy Horse - Video Production & Social Media Marketing.

Visit our websites :

VIDEO PRODUCTION FOR BUSINESS & WEB
http://SaucyHorse.co.uk

SOCIAL MEDIA MARKETING http://SaucyHorseSocialMedia.co.uk

Friday 8 February 2013

How to optimise videos on YouTube and get more traffic & leads for your business

How to optimise videos on YouTube and get more traffic & leads for your business

youtube-logoHow to optimise videos on YouTube

Do you know how to optimise the videos you post on Youtube? Videos, wherever you are positing them, should be helping you to drive visitors to your website or your online content hub as part of your video marketing. They should  be driving traffic to  the place where you are able to capture the details of your prospects and those who are interested in your product or service so that they can drop into that all-important sales funnel you have created for your business (you have, haven’t you?? If not, take a step back and work on your Market. Message, Media planning because that is what defines the content you will need…)
Videos help you deliver your content in the most satisfying and consumable way for your prospects and customers.  Your videos need to be about driving traffic to your website and of course they should improve the experience of the consumer – the viewer –  in some way.

Are you using YouTube properly?

It’s no good just commissioning a video production company to make you a website video though – you need to ensure your are publishing videos on YouTube and other relevant video sites, and that they are optimised so that they can be found by our friends, the search engines. This is where SEO comes in. YouTube is the second largest search engine after Google so it makes a lot of sense to upload your business videos on YouTube if you want to get found, does it not?
For a YouTube video to rank well on search engines you need both on-page and off-page SEO. Let’s start with On page SEO for YouTube videos:

On Page SEO on YouTube

Your video title and description needs to be optimised to rank for the keywords that you have identified as relevant for your business. The video title needs to be interesting enough to encourage click throughs and it does need to include that all important keyword. You have 66 characters – after that Google will shorten the title in its search, so get your keyword  in the first 66 characters of the YouTube video title.
The description – it needs to be relevant to the video content of course – if you trick people into watching your video with deceit and lies they will exit pretty quickly and no-one benefits from that . You will certainly not register a video “view” for instance and you may encourage a “dislike” or an angsty comment unless you’ve disabled those – and if you’re looking for maximum exposure that’s not a good idea either! Don’t  stuff the description with keyword terms for the sake of it – the description needs to give value to the viewer and the ranking will come naturally if you’ve been intelligent about it.
We recommend including your website or online page URL at the beginning of the video description. We also like to reiterate the call to action in the description – tell the viewer what you’d like them to do in the text as well as in the video. Of course, you can add annotations and links into the video itself if it’s appropriate.
Don’t forget to add relevant tags – YouTube will suggest some anyway but they aren’t often the right ones –  so remove any suggestions you don’t like and add the ones you do! Simply start typing in the tag box and return after each tag. We like to add at least 5 tags per video but if more are relevant, add them!
YouTube selects the “related videos” which it shows on the side of the main video based on the tags that have been given to the video – those videos with similar or relevant tags to the one being watched will be highlighted so it’s a great way to get your video seen by more people.
Tomorrow we’ll talk about how you maximise your off page SEO with your YouTube videos.

Read more at http://www.business2community.com/seo/how-to-optimize-youtube-videos-for-seo-0382566#1ubs0DJKp5LQ7u5S.99

Thursday 17 January 2013

Using Social Media for Customer Service : Resolving issues

Using Social Media for Customer Service : Resolving issues


Resolving Issues for your Customers

Social Media is an integral part of marketing - if you do it right. you’ll not only see your business profile raised but you’ll also see it translate to your bottom line.  Social Media well executed also has a part to play in other departments within your company, especially customer service.

Tuesday 8 January 2013

How to use a video case study to improve your credibility & boost business leads

How to use a video case study to improve your credibility & boost business leads

Video Case Studies

What stories can you tell about your business? Stories are the life blood of a strong social media content strategy – we all like a story and what better way to show how your business works than taking prospects and customers through the process of a real project?

Video Customer Testimonials

Throw in a video testimonial from a happy and satisfied customer, and you’re on your way to creating something that will translate to all your social media profiles – and the best bit is there’s not one bit of self promotion – you’re showing the process that your future customers would experience, alongside happy existing customers saying great things about you – and offering value to boot!
This is the stuff of Social Media Heaven! Positive comment by third parties that can be distributed on your blog, Google+, Linkedin, Facebook and of course YouTube, with Twitter driving traffic to each of your social media profiles. You can see how our clients are using video case studies and video testimonials on our YouTube channel. Referrals – the stuff of which marketing dreams are made of…
What could you make a video about for your business? Which of your customers could you ask to talk about the great service or product you provide?

Tuesday 13 November 2012

YouTube Videos for Business – 3 Reasons why you should NEVER upload your videos to YouTube…

YouTube Videos for Business – 3 Reasons why you should NEVER upload your videos to YouTube…

Where should you host your videos?
Have we gone mad? Are you rubbing your eyes in disbelief wondering if we are now saying that you should never upload your videos to YouTube?  Well, fear not my friend, read on and all will become clear.
Here are the three most common reasons we hear why videos should not be placed on YouTube

- I want to retain ownership of my video! I don’t want to lose the rights over it.

We understand, believe me. We’ve seen copies of our videos pop up elsewhere and we’ve thought, “woah, wait a minute!” However, like little baby birds, you’ve got to set your video free and see how it does in the big wide world – you made it to be seen after all!  Optimise your video to be found by search engines with good use of keywords and supply a transcription.  Watermark your video with your website address if you are concerned about it popping up elsewhere.

- I want to send traffic to my website, not YouTube!

Of course you do! But a great video on YouTube will do that anyway.  Make sure that the first thing that you type into the “About” box below your video is your website address and let people find you through that.  Add a call to action at the end of your video with all your contact details so that you can be found on social media and at your website.  You can also add a clickable link to your video to make it even easier for your customers to visit you!

Read more on our blog here http://www.saucyhorsevideo.co.uk/2012/07/three-reasons-why-you-should-never-upload-your-videos-to-youtube/

Thursday 8 November 2012

Have you got a video on your website?

We are the South East’s Number One Cure for Boring Websites – producing well crafted and interesting video that will draw visitors to your website & we’re using Social Media alongside video every day to bring in more business for ourselves and our clients. Would you like to know more?

Tuesday 6 November 2012

How to use a video case study to improve your credibility & boost business leads

How to use a video case study to improve your credibility & boost business leads

How to make a video case study to improve your credibility & generate business leads

by TRACY on 31/10/2012

Video Case Studies

What stories can you tell about your business? Stories are the life blood of a strong social media content strategy – we all like a story and what better way to show how your business works than taking prospects and customers through the process of a real project?

Video Customer Testimonial

Add a video testimonial from a happy customer, and you’re on your way to creating something that you can use on all your social media accounts – it's not a case you of you blowing your own trumpet – you’re showing the process that your prospects can expect to  experience, alongside existing customers saying great things about you – what's not to love?!
This is the stuff of Social Media Nirvana - Positive comment by third parties that can be shared on all your social media profiles including your blog, Google+, Linkedin, Facebook and of course YouTube, with Twitter driving traffic to each of these online content hubs. You can see a number of examples of how our clients are using video case studies and video testimonials on our YouTube channel. Referrals & reccommendations are the stuff of which marketing dreams are made of, so use them to get your business noticed for all the right reasons.
What could you make a video about for your business? Which of your clients and customers could you ask to talk about the great service or product you provide?