Welcome to Saucy Horse - Video Production & Social Media Marketing.

Visit our websites :

VIDEO PRODUCTION FOR BUSINESS & WEB
http://SaucyHorse.co.uk

SOCIAL MEDIA MARKETING http://SaucyHorseSocialMedia.co.uk

Monday 26 September 2011

Video For Website - Case Study - Holiday Resort

Create a video for your website with our tips!

 

Want to create a great video for your website? Here's our tips on how to go about it, using a video from the Saucy Horse YouTube channel, SaucyHorseTV as guidance.


Feel of the Video

What do you want your video to say? This one was "you want to come here, it's great" - because it is! The video has to show why the resort appeals to families, singles, couples, people on a sports break, people on a get-away-from-it all break; anyone who would like a great holiday in a fantastic location.

Music for your video

The music in this video sets the tone - you're in Spain from the first notes. There are lots of options for obtaining music for your video - Royalty Free Music, where you just pay for the license, or you can commission a piece.  Think about what you want your video to say and use the music accordingly.

What to film for your video

Make sure you have a programme outline before you begin to ensure you get everything! Even material that you think may be uninteresting can be spiced up when put in context with framing, edits and music. Don't be afraid to keep filming. Judicious editing adds mood, tone and texture to your video, meaning people are more likely to keep watching.

Editing your video

The tone of this video meant that we could use different clips at different lengths. There was a lot to show and fast cuts allowed us to do that - the music was chosen to match that style.  Be careful of using too many video effects in your editing - a quick jump or a slow fade to the next scene is easier on the eye than a swirl or a swoop from the side.

Script for your video

"What script?" you may cry, "there's no voiceover!" This is a very tightly scripted video - we knew what shots we wanted to be included and what we wanted these shots to say - relaxing, exciting, fun, sporty, family-friendly. Make sure that you have a clear idea of what you'd like to say.

Review Your Video

When you have finished and the video is ready to go, watch it two or three times with a critical eye - are you pleased with the flow? Is the message there? Is there anything that you would take out? Anything that should be included?

Video Production Professionals

Hopefully you have found this short entry helpful in showing you the basics involved in creating a mood in your video. If you use a professional production company they will hand-hold you through the process and ensure the necessary preparation and attention to detail throughout the process, meaning that you will be pleased with the results - and that the video does the job you need it to do.

 

 

 

 

Wednesday 21 September 2011

How to get your video found on YouTube – Video SEO tips & advice

How to get your video found on YouTube – Video SEO tips & advice

Social Media Marketing Statistics – another 20 to blow your mind!


For those who’d like some more mind-numbing numbers and reasons to ensure they are making the most of the social media marketing opportunities that are thrusting themselves in our faces, here are some great ones from Jeff Bullas over at BusinesstoCommunity.com
These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites.
One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
  1. People spend 700 billion minutes per month on Facebook
  2. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
  3. More than 250 million people access Facebook through their mobile devices
  4. More than 2.5 million websites have integrated with Facebook
  5. 30 billion pieces of content is shared on Facebook each month
  6. 300,000 users helped translate Facebook into 70 languages
  7. People on Facebook install 20 million “Apps” every day
  8. YouTube has 490 million unique users who visit every month (as of February 2011)
  9. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
  10. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  11. Wikipedia hosts 17 million articles
  12. Wikipedia authors total over 91,000 contributors
  13. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  14. Flickr hosts over 5 billion images
  15. 190 million average  Tweets per day occur on Twitter (May 2011)
  16. Twitter is handling 1.6 billion queries per day
  17. Twitter is adding nearly 500,000 users a day
  18. Google+ has more than 25 million users
  19. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
Do you have any doubt that the people you need to do business with are on the social media networks?

How to get your video found on YouTube – Video SEO tips & advice

Getting your video found on YouTube

 

Like the Search Engine Optimization that should be part of your website planning and ongoing development, you need to get the most out of video that you are posting on YouTube - video optimisation starts with deciding on the keywords you want to rank for and ensuring that these keywords are in the title of your video.

Firstly, identify one main keyword or keyword longtail (2 - 5 words) for the video title. There are several keyword tools you can use to see what people are looking for around your subject.
  1. Go to www.google.com and type in the keyword you are thinking of. If people are looking for this keyword, Google instant will show automatically completed results if the phrase is one that's being searched.
  2. Go to YouTube itself - try typing in the search bar and see if the keyword you want appears - if so, it's being searched.
  3. Google Keyword tool is also another great keyword research tool.
When deciding on your video keyword you can also look at the Google or You Tube search results to see how many listings, or pages there are with that keyword present. This will give you an idea on how competitive it will be. The longer keyphrases (long tail keywords) are easier to rank than shorter ones.

Next place to use your keywords is in the description. The description is where you describe what your video is about. Always start with the URL of your website or wherever you want to direct any traffic. That way it'll will always appear in any shortened description that YouTube shows. The content of the description needs to be full of keywords that are directly relevant to what your video is about!

In "Tags", you should also list the other relevant words or search terms for your video. These help people find (or otherwise!) your video, so use keywords here that are related to your main keyword. Relevancy is king here - you need to make sure that your title, description and tags are all related to the core content of your video. This will help you rank your video on YouTube and in the search engines.

More on embedding into your website next time!