You know that you want a video for your website. What’s the secret to a polished, professional video?
Preparation!
Firstly, make sure that you have a good script. Don’t read from it, or learn it by rote if you are looking for natural speech patterns. Have the points that you want to cover and any examples that you want to mention fresh in your mind. You can have bullet points near the camera to jog your memory and keep the commentary flowing. Speak with passion and interest. This will come across on your business video and keep your vocal tones interesting and engaging.
Plan your shots. Have an idea in your head as to how you want the shots to look and shoot your video around that. Clear the background for your business video so that the viewer is concentrating on you.
Plan your edits. If you are going to cut in shots to illustrate the points you are making, have it in your mind where and when in the video this will be.
Points of interest. Make sure that you highlight in your video the main points of interest that you would like the viewer to focus upon. Highlight these with on-screen graphics if you want.
Put in the time on preparation before you even turn the camera on and you will have a video to be proud of. How much time do you spend on the planning of a video before you start shooting?
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