Stories are fascinating, and people love to share them. Whether it's around a business conference table with colleagues or round a pub table with friends, or the dinner table with family, stories are recounted and shared and carried on from person to person.
We pass them on through letters, emails and blog posts too, and read about them in books. A good story, whether fact or fiction, grabs us and stays with us. We take relevant points from it and can learn from them too.
We all take interest in other people's stories and when we see how they affect them it can affect us too. My widowed great-granny raised six children in a single-end in Glasgow. I had heard these stories from when I was young girl; I knew it must have been hard but then watching Jeremy Paxman's episode of "Who Do You Think You Are" I saw how hard it must have been. His great-great grandmother was in a similar situation, and retracing her journey left Jeremy upset and angry and the clip shared that with all those watching.
The video clip, unfortunately not online, brought the story to life. This can be used on your website too. Tell the story on video of how your company came into being. Share the struggles and the successes and why the company was started in the first place. People will react to your interest and passion and no-one can tell your story as well as you can!
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