If you are creating interesting and engaging content on videos, you should be sharing it around - video on your website, on YouTube, Facebook, links on LinkedIn, in fact everywhere you have a presence then you can link your video.
As you build your viewers and they get to know you, you can enhance your video offering by including a few shorter, more personalised offerings. If there is a trade show that a lot of your customers are attending you can put up a short video saying that you hope they enjoy it; wishing your customers a good Bank Holiday, commenting on a new story relevant to your industry.
Sorry to bring up Christmas in August, but here's an example used by an Army Surplus Supply Shop
Personalised videos keeps you fresh in your customers mind and will have them returning to your site to see new content - always good!
Are there any situations where you can see yourself using video in a more customer-orientated, personalised way?
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