Thanks to @ALSaucyHorse for finding this infographic from the Touch Agency - it lays out plenty of interesting facts and figures about how your customers and clients use Twitter. (Click for larger)

TWITTER INFOGRAPHIC

A few quick facts to pull out

75% of users are more likely to purchase from a brand they follow. Twitter can drive up sales, so keep customers informed of products and deals.
67% of users are more likely to recommend a brand that they follow to others. Regular Social Media engagement builds up loyalty and trust.
@80% of customer service questions tweets are negative or critical. Make sure that you have searches set up for your company name so that you can answer these tweets. Have a policy set in place for dealing with negative or potentially damaging tweets.
What do you think about this infographic? What do you think is the most surprising or interesting statistic? Can you use any of this information to improve your social media marketing?