How you can use video to humanise your business and your brand : Be the expert in your field

How does video improve the perception of your business?

 

Have a look at Johnson & Johnson on Youtube for a lesson in how to use video to boost your visibility, raise your credibility and connect with your customers in a way that will ensure they will come to you.

 

It's a simple concept - they produce videos to promote a better understanding of health. The issues they talk about are ones for which they sell products, but the key approach here is to set themselves up as the "go - to" in their field of expertise... the experts. When your customers perceive you as experts in what you do, they are more likely to buy from you when the time is right, especially if they have sourced vital information on their problems and issues through useful and relevant information you have provided.

 

Reasons why videos like this work...

• They engage your viewing audience
• They help you connect with people who need what you have
• They humanize your brand
• Engagement is one of the most important aspects of social media marketing - video is the number one tool for engagement.

Connect with Johnson & Johnson on Twitter here and you can also check out their videos on YouTube here.