Finding Your Customers On Social Media
In last year's The Apprentice the two teams were sent to Paris, and were asked to sell the Best Of British. Both teams were offered products to sell, and had to pick the products that would sell the most and make the most profit. One of the items was a backpack which turned into a child’s booster car seat. Both team-captains wanted this item, and sent members of their team out to do research on whether there was a market for the backpack. One team set up base in a train station, and were met with ambivalence from the public on the backpack car seat, so didn’t choose it. The team that chose the backpack went on to storm the task, winning by an amazing 20.9:1 margin. The big mistake - the losing team weren’t hanging out where their prospective customers did. If they had been at a motorway service station, or an airport, or a large toy store, people would have been biting their hands off to get at this product. Train travellers don’t need car seats – any person who has grappled a plastic booster seat through airports or rental car book-ins while juggling kids, cases and bags would immediately see the benefits of a booster seat that a child could carry themselves on their back.
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