How to make a video case study to improve your credibility & generate business leads
Video Case Studies
What stories can you tell about your business? Stories are the life blood of a strong social media content strategy – we all like a story and what better way to show how your business works than taking prospects and customers through the process of a real project?
Video Customer Testimonial
Add a video testimonial from a happy customer, and you’re on your way to creating something that you can use on all your social media accounts – it's not a case you of you blowing your own trumpet – you’re showing the process that your prospects can expect to experience, alongside existing customers saying great things about you – what's not to love?!
This is the stuff of Social Media Nirvana - Positive comment by third parties that can be shared on all your social media profiles including your blog, Google+, Linkedin, Facebook and of course YouTube, with Twitter driving traffic to each of these online content hubs. You can see a number of examples of how our clients are using video case studies and video testimonials on our YouTube channel. Referrals & reccommendations are the stuff of which marketing dreams are made of, so use them to get your business noticed for all the right reasons.
What could you make a video about for your business? Which of your clients and customers could you ask to talk about the great service or product you provide?
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