If you're using video on your website (and we hope that you are!) you may think that you have to offer a wide range of videos on different subjects in order to keep your viewers attention. This is great, but what if you are operating in a very specific niche? Play to that strength and tailor your videos to that market.
By offering a range of different videos on one subject it marks you at as an expert in your business field. It also offers a massive boost to your SEO which will encourage visitors to your site.
One site that has used this to great effect is The Japan Channel. It has set up a YouTube site which offers videos on different aspects of life in Japan. I found the site when I was trying to explain to a friend about the white seat covers and automatic doors, but this video explains it far better than I ever could.
What area would you specialise in? Have you thought of using video in this way?
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