How video boosts your online visibility
Rather a fabulous and succinct article from opensourcemarketer.com on why you cannot afford to ignore video as part of your marketing mix anymore.Lots of great points – here are the bits I think you particularly need to pay attention to…
Are you still “thinking” about putting video on your website? If you’re not, the evidence suggests you should be. According to ComScore, 180 million internet users in the US watched online video content in July 2011 and it’ll be interesting to see what the UK stats are – as with all things “online” we won’t be far away as we play catch up…
It would be silly & quite strange to ignore the fact that web video has become an essential part of marketing your business online. Video has always been a nice to have, or a future task, but now it’s getting harder and harder to ignore the benefits of using video online to promote your business website because of the hard and fast facts on how it makes you easier to find online. More importantly it helps build the trust & credibility with clients and potential customers that is essential for a successful and fruitful business relationship. Your customers remain loyal and buy more if they trust you and believe you care about their experience. Video helps you prove that you do!
Not only has YouTube become the second largest search engine on the planet, but it’s video results also show up in Google search results. That means that out of the ten search results returned by a Google search, at least one of them could be your video. In most cases, people will decide to take a chance on the two minute video clip rather than sift through nine other text search results.
In some cases, depending on the popularity of your video and the online competition in your industry, your video can actually rank higher than your website for your topic of interest. That means you have the perfect opportunity to get in front of your customers ahead of your competitors to promote your business website. There are low cost video production options open to you, and, relatively speaking, when compared to the cost of other more traditional advertising and marketing spends, video is so much more effective and far reaching if done well.
Ensure that you embed your YouTube video on your website. Not only does it give people a reason to stay on your website longer (which gives them more time to notice something else that you do or offer), but it also helps to increase the total number of views that your video has received. It’s a simple matter of creating social proof. The more views a video has, the more likely it is that people will watch it in the future. Everyone likes to do what others do, so add your videos to your website, send them out in your newsletters, and share them with your social network. The more you promote your videos, the harder they will work to promote your website.
You can read the full article here on why you should be using video in your online marketing here. If you are as yet unconvinced, why is that? What is the main obstacle you face when it comes to implementing video within your online marketing?
Why is video important on my website? How can Online Video get me more business?
5 reasons you should be using video to promote your business website:
- YouTube is the second largest search engine on the planet!
- Videos show up in Google search results.
- Videos can actually rank better than your website.
- Videos stand out in the search results.
- Videos keep people on your website longer.
Not only has YouTube become the second largest search engine on the planet, but it’s video results also show up in Google search results. That means that out of the ten search results returned by a Google search, at least one of them could be your video. In most cases, people will decide to take a chance on the two minute video clip rather than sift through nine other text search results.
In some cases, depending on the popularity of your video and the online competition in your industry, your video can actually rank higher than your website for your topic of interest. That means you have the perfect opportunity to get in front of your customers ahead of your competitors to promote your business website. There are low cost video production options open to you, and, relatively speaking, when compared to the cost of other more traditional advertising and marketing spends, video is so much more effective and far reaching if done well.
Ensure that you embed your YouTube video on your website. Not only does it give people a reason to stay on your website longer (which gives them more time to notice something else that you do or offer), but it also helps to increase the total number of views that your video has received. It’s a simple matter of creating social proof. The more views a video has, the more likely it is that people will watch it in the future. Everyone likes to do what others do, so add your videos to your website, send them out in your newsletters, and share them with your social network. The more you promote your videos, the harder they will work to promote your website.
You can read the full article here on why you should be using video in your online marketing here. If you are as yet unconvinced, why is that? What is the main obstacle you face when it comes to implementing video within your online marketing?
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