When you've made the decision to put video on your website due to all the positive factors it brings, you'll have to decide how long you want your clip to be.
(All videos from the SaucyHorseTV YouTube Channel)
For a promo clip, a short 60-120 second video with all the features packed in will do wonders for your business and site. This clip for La Manga shows off the resort to beautiful advantage and makes the viewer want to learn more and hopefully go there. (I have to admit, I watched this clip more times than necessary for research purposes and imagined myself there!)
You can also position your company and previous work undertaken with a 120 - 180 second clip. This clip for Saucy Horse shows of techniques, previous work and styles which gives customers an idea of the work that we do.
A longer clip of 4 - 6 minutes can give your customers and visitors to the site a full breaksown of your company, staff and facilities. It's an ideal showcase for your company.
Your video partner will help you in your decision as to which clip is best for you and your business. They should have a range of packages on offer which will meet your needs. Even the shortest video keeps customers and prospective customers on your site for longer, giving you more chance to showcase your product or services.
What kind of video would suit you and your market best?
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