Tweet“I hate being presented to. Long, windy overhead presentations bore me to tears and I switch off when they’re on. I don’t need to hear all the underlying research that lead to the conclusion presented on the final slide. What I need to hear is your recommendation and why you think it is the best course of action for us. That’s it. If I need to ask questions about the data or the supporting evidence then I’ll ask them. But if I don’t then leave it out. I need the process to be efficient and meaningful. I don’t want to waste time – yours or mine. So get to the point and make it snappy”.
What's not to love about any of that?? One little tip I'll add - use video! We already know how much more interesting your website is when you use video clips or sequences on it. The video SEO benefits are well documented if you care to Google! In the same way, a simple slide show can be revolutionised by using the images in a video sequence format at the outset. You can grab everyone's attention with a tailor made presentation showing your subject or perhaps a brief overview of who you or your business are by kicking off your session with an audio visual wake up and pay attention call! Read the full article by the Bull on making powerpoint business presentations effective here
Are you using video on your website yet? If not, why not? What needs to happen for you to get a video commissioned for your business?
Tweet
Showing posts with label customer videos. Show all posts
Showing posts with label customer videos. Show all posts
Tuesday, 3 April 2012
Friday, 10 February 2012
How do you produce a good video for your website? Preparation!
You know that you want a video for your website. What’s the secret to a polished, professional video?
Preparation!
Firstly, make sure that you have a good script. Don’t read from it, or learn it by rote if you are looking for natural speech patterns. Have the points that you want to cover and any examples that you want to mention fresh in your mind. You can have bullet points near the camera to jog your memory and keep the commentary flowing. Speak with passion and interest. This will come across on your business video and keep your vocal tones interesting and engaging.
Plan your shots. Have an idea in your head as to how you want the shots to look and shoot your video around that. Clear the background for your business video so that the viewer is concentrating on you.
Plan your edits. If you are going to cut in shots to illustrate the points you are making, have it in your mind where and when in the video this will be.
Points of interest. Make sure that you highlight in your video the main points of interest that you would like the viewer to focus upon. Highlight these with on-screen graphics if you want.
Put in the time on preparation before you even turn the camera on and you will have a video to be proud of. How much time do you spend on the planning of a video before you start shooting?
Preparation!
Firstly, make sure that you have a good script. Don’t read from it, or learn it by rote if you are looking for natural speech patterns. Have the points that you want to cover and any examples that you want to mention fresh in your mind. You can have bullet points near the camera to jog your memory and keep the commentary flowing. Speak with passion and interest. This will come across on your business video and keep your vocal tones interesting and engaging.
Plan your shots. Have an idea in your head as to how you want the shots to look and shoot your video around that. Clear the background for your business video so that the viewer is concentrating on you.
Plan your edits. If you are going to cut in shots to illustrate the points you are making, have it in your mind where and when in the video this will be.
Points of interest. Make sure that you highlight in your video the main points of interest that you would like the viewer to focus upon. Highlight these with on-screen graphics if you want.
Put in the time on preparation before you even turn the camera on and you will have a video to be proud of. How much time do you spend on the planning of a video before you start shooting?
Friday, 3 February 2012
Using Video on your website - Integrate with Facebook
Tweet
Third in a series of entries inspired by Social Media Examiner - 26 Ways to Engage With Customers Using Video All quotes come from the article - have a look, it's an informative lesson in using video.
Facebook
Do you use video on your Facebook page? How do you think it would increase customer interest in your product?
Read the full Social Media Article here
Tweet
Third in a series of entries inspired by Social Media Examiner - 26 Ways to Engage With Customers Using Video All quotes come from the article - have a look, it's an informative lesson in using video.
By now you’ve probably heard that Facebook is a good place to upload a company video. However, what shows up in a user’s news feed is dependent on a number of news feed optimization factors referred to as EdgeRank. The good news is that video is one area that ranks higher and is more likely to bring a post onto someone’s news feed.After you have created video for your website, you can increase the number of people who see your video by posting it onto your Facebook page. It's instant feedback. When your customers like and pass around the video you've gained valuable knowledge on the information that your customers react to. Lesser reaction instantly lets you know when you have gone down the wrong path. Posting regular videos encourages repeat visits to your page.
Users love videos, so it’s extremely beneficial for businesses to continue to add to their library.
Video consumption on Facebook is growing. The blog All Facebook recently reported, “Nearly 47 million people in the U.S. watched videos on Facebook in February 2011. That puts the site in fourth place on the comScore Video Metrix ranking, two spots higher than it ranked in January.”
Do you use video on your Facebook page? How do you think it would increase customer interest in your product?
Read the full Social Media Article here
Tweet
Monday, 22 August 2011
Video For Websites - It Doesn't Have To Be "All Business, All The Time"
If you are creating interesting and engaging content on videos, you should be sharing it around - video on your website, on YouTube, Facebook, links on LinkedIn, in fact everywhere you have a presence then you can link your video.
As you build your viewers and they get to know you, you can enhance your video offering by including a few shorter, more personalised offerings. If there is a trade show that a lot of your customers are attending you can put up a short video saying that you hope they enjoy it; wishing your customers a good Bank Holiday, commenting on a new story relevant to your industry.
Sorry to bring up Christmas in August, but here's an example used by an Army Surplus Supply Shop
Personalised videos keeps you fresh in your customers mind and will have them returning to your site to see new content - always good!
Are there any situations where you can see yourself using video in a more customer-orientated, personalised way?
Tweet
As you build your viewers and they get to know you, you can enhance your video offering by including a few shorter, more personalised offerings. If there is a trade show that a lot of your customers are attending you can put up a short video saying that you hope they enjoy it; wishing your customers a good Bank Holiday, commenting on a new story relevant to your industry.
Sorry to bring up Christmas in August, but here's an example used by an Army Surplus Supply Shop
Personalised videos keeps you fresh in your customers mind and will have them returning to your site to see new content - always good!
Are there any situations where you can see yourself using video in a more customer-orientated, personalised way?
Tweet
Subscribe to:
Posts (Atom)